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Simon Young | SEO Expert | Institution Marketing

Facebook Ads from beginner to master 2020

The Facebook advertising course that will change your business.

Over the last year, we have researched, undertaken and reviewed many so-called ‘leading courses’ on Facebook advertising. Our team, who were already experts in Facebook, wanted to stay ahead and see what was out there. What they saw shocked them. On the whole these ‘expert lead courses’ were badly written, had massive gaps in, but more importantly, they were done by individuals, or at best a small team, who had siloed thinking and did not have the breadth of understanding of the wider marketing spectrum.

So it got us thinking. As part of our Academy, we decided to write our own world-leading course utilising ALL our experts within the agency.

Simon, Andy & Jenna Signatures | Institution Academy

Built by experts to help you become one

A great deal of this content we have not seen taught anywhere else. Insight from leading industry experts with over 25 years' experience, each working on nationally recognised leading brands, SME clients, coaches, B2C and B2B, right through to smaller local business accounts.

So this Facebook course doesn't just teach Facebook, it teaches you so MUCH MORE about marketing and Facebook. Plus, it gives you OUR system to enable your ads to succeed and beat your competition.

The course includes:

21 modules including 12 videos - an enormous amount of worth, insight and advice. Step by step guides. Industry-leading tips and much more. All complete with handy worksheets and cheat sheets to help you master Facebook advertising.


  1. Introduction to Facebook Marketing (47 min video)
  2. How to undertake a social media audit (includes cheat sheet)
  3. Ad Testing - How to setup for success (39 min video)
  4. Ad Testing - Campaign set-up sheets & info
  5. Tracking your conversions accurately (36 min video)
  6. Objectives and Conversion Tracking
  7. The Facebook Pixel (36 min video)
  8. Event Pixel Placement
  9. Creating Great Adverts that Convert (22 min video)
  10. Ad Copy and Creative Guidelines
  11. Advert Targeting on Facebook (44 min video)
  12. Defining a Customer Persona (includes cheat sheets)
  13. Audience Targeting (includes cheat sheet)
  14. Understanding Your ROI (35 min video)
  15. Tracking Your ROI
  16. Ad Relevance and its Importance
  17. Funnels and Remarketing (41 min video)
  18. Facebook Ad Funnels
  19. Bonus - Funnel walkthrough (14 min video)
  20. Campaign Setup and Walkthrough (20 min video)
  21. Ad Campaign Setup
  22. Targeting Options and Guides
The course includes:
Course Modules - Video
Course Modules - PDFs

This course has been produced

Our team comprises of leading creatives, strategists, marketeers, SEO, PPC, advertising creatives, copywriters and many more. THE WHOLE MARKETING MIX here to show you the very best way to use Facebook. Not just some siloed thinking. Not just some bit of advice here and there. But a course developed to truly show you the wider marketing aspects of Facebook.

Simon Young and Andy Price | Institution Academy Directors

Who is this course for?

This course is so comprehensive, nothing is held back, if you’re looking to set yourself up as an agency specialising in Facebook Marketing then this course will give you the tools to bring on new clients for yourself and make huge successes of their marketing campaigns. On the other hand, you might just want to use this knowledge for your own business or understand more clearly what your current agency is doing - it’s all there, the tools and blueprint of how to clearly scale your campaigns, save money on all your adverts, beat your competitors every time and the proven system that we, as an agency, have used to run campaigns with budgets over $1,000 a day.

Amazing value. Make back your investment super quick.

We’ve seen people charging £400 - £500 a day as a ‘consultant’ going into clients' premises to train their teams. With our course it’s far more comprehensive than anything that can be taught in a single day AND it’s yours to keep. PLUS, we will be adding more content and modules over the coming months and you’ll have membership to our Academy group where you’ll get access to more industry advice and knowledge.

The costs of this course is a bargain.

We are not here to rip off with a $2000 to $4000 course (which we've seen happen).

Our course only costs £495 inc VAT


At Institution we believe in being transparent, honest and one of our core values is to pass on knowledge and further all our skills.

We are not here to rip people off with ‘thin thinking and light knowledge’.

But to share and collectively become better.

Don’t wait.

Don’t miss out.

Order today and change your business success this coming year.